Our Expert Insights.
From actions to insights: How event scoring reveals user behaviour
27th January 2025
In this valuable post, Sarah explains how you can use micro-conversion data to differentiate your high intent audience and feed this into your GA4, Google Ads and Meta platforms to continue to target them, ensuring your paid budget works harder and you see a stronger return.
The evolution of the digital needs of the elderly care sector in 2025
14th October 2024
We’re lucky enough at Wolfenden to work with a big range of clients in the care sector, and as we look to marketing in 2025, we’re evaluating the common challenges in the industry which are causing a major evolution of digital requirements as we set our strategy for the future.