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From tender to triumph: Fixing the pitfalls of pitching in digital marketing

By Felicity Griffiths
9th April 2025

Ghosting isn’t just for dating apps – agencies feel it too. In an increasingly competitive digital marketing world, pitching can often feel like shouting into the void. We’re reassessing how we approach new business, setting clearer boundaries, and aligning with opportunities that truly match our vision. This post explores how agencies can take back control, qualify leads more effectively, and build better, more respectful client relationships from the very first interaction.

AWIN’s new tracking & compliance requirements: What businesses need to know

By Felicity Griffiths
27th February 2025

New changes in cookie consent regulations and tracking requirements mean that brands must review their tracking setup to ensure they remain compliant by 7th April 2025.

Brand building, E-E-A-T & increasing privacy: Our top predictions for 2025

By Felicity Griffiths
21st January 2025

As 2025 gets well underway, we asked our channel specialists what trends they predict will dominate their specialism this year.

4 trends from Prolific North Live 2024 that confirm marketers need to think more long-term

By Felicity Griffiths
21st October 2024

Felicity summarises the four key themes from the Prolific North Live 2024 event including advice on how challenger brands can look to gain market share from big competitors.

[Webinar] 30 tips in 30 minutes: How to prepare your digital strategy for economic downturn

By Felicity Griffiths
11th January 2023

Join our experts on Wednesday 25th January for a webinar filled with actionable insights on how to shift your digital marketing strategy to sustain and even increase performance through the economic downturn in 2023.

Catch Wolfenden speaking all things content strategy at Digital Superchats e-event

By Felicity Griffiths
21st September 2022

Daisy will be leading a session at Digital Superchats: Digital Strategy & Performance on why content is the most integral – & overlooked – element of your marketing strategy.

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