Our Expert Insights.

By Felicity Griffiths
21st May 2025

Wolfenden’s Solutions Director, Dan Pratt, is speaking at Northern Marketing Festival on Wednesday 11th June. His session, “Beyond the Click: Reclaiming Paid Media as a Brand Builder,” will explore how brands can harness paid media for long-term brand growth, not just short-term wins.

By Matthew Robson
20th May 2025

Performance Max has been dividing opinion since it landed in Google Ads – and we’ll admit, we were firmly on Team Standard Shopping for a while. But with a flurry of new features giving us more control, is it time to switch sides? Our Head of Paid Media, Matt, explores what’s changed, why we’ve softened our stance, and where Performance Max now fits into our strategy.

By Daisy Wolfenden
13th May 2025

The UK lingerie sector is undergoing a transformation. In 2025, it’s not just about style – it’s about substance. Brands are shifting from aesthetics to alignment, evolving their digital strategies to match rising consumer expectations around comfort, inclusivity, transparency and experience. Here’s where the smartest brands are focusing to stay ahead.

By Felicity Griffiths
9th April 2025

Ghosting isn’t just for dating apps – agencies feel it too. In an increasingly competitive digital marketing world, pitching can often feel like shouting into the void. We’re reassessing how we approach new business, setting clearer boundaries, and aligning with opportunities that truly match our vision. This post explores how agencies can take back control, qualify leads more effectively, and build better, more respectful client relationships from the very first interaction.

By Eve Lowdon
6th March 2025

Brands are using food to spark cravings, evoke emotions, and make their products utterly irresistible – because who doesn’t want to be as dewy as a freshly glazed donut?

By Felicity Griffiths
27th February 2025

New changes in cookie consent regulations and tracking requirements mean that brands must review their tracking setup to ensure they remain compliant by 7th April 2025.

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