Wolfenden expands senior team with two new hires, as revenues increase 74%

By Aislin Ward

We have strengthened our senior leadership following a surge in new clients by bringing on board a client strategy director and head of paid media as revenues hit all-time high levels.

In a newly created role, Dan Pratt joins as client strategy director, having previously held the position of director of clients at digital agency twentysix. Following a year of momentous growth for the agency where the client base has grown 40% and revenue by 74% year on year, Pratt will support the team in delivering innovative channel strategies which deliver real business growth for clients.

Matt Robson also joins as head of paid media from twentysix, where he previously held senior positions in the paid search team. Robson’s role signifies an expansion of Wolfenden’s paid media offering and comes as paid media channel revenue has increased for the agency by 61% in the last six months.

Speaking on his appointment, Pratt commented: “I’ve been so impressed with the quality of work being delivered by the Wolfenden team across the board since joining, and I’m excited to help elevate the true strategic potential of the team and support the growth of our multichannel ability for clients.”

New head of paid media, Robson commented: “Paid media as an industry is seeing a lot of changes and we have to be proactive about our approach to continue delivering best-in-class results for our clients. I’ve been so motivated by the agency’s openness to explore new strategies and allow me to build upon our paid offering and grow our expert team, helping to drive genuinely business changing results.”

Our managing director, Daisy Wolfenden, commented on the new team additions: “Bringing Dan and Matt on board aligns with a real growth in our offering and the potential of what we can deliver for clients. Dan’s extensive experience as a strategic multichannel marketer and deep knowledge of digital channels will be invaluable to our growing client base at a time when consumer behaviour is adapting so frequently.

“Our paid media revenue has grown significantly over recent months and Matt will play an instrumental role in strengthening what we can deliver. His experience leading paid strategies for international ecommerce brands in particular makes Matt perfectly aligned with our expanding retail client base.”