Minimo: Split Testing.
Smarter Split Testing, Faster Results.
Minimo is our in-house split-testing tool, designed to optimise website performance without reliance on developers. By enabling rapid A/B testing and UX experiments, Minimo ensures that every website change is backed by real user data – not assumptions.
Unlike third-party testing tools, Minimo is seamlessly integrated into our Data-Driven UX service, allowing us to test, analyse, and refine site experiences quickly and efficiently. From optimising landing pages to reducing drop-off rates, Minimo empowers businesses to make informed decisions with confidence.
Because Minimo is built and managed by us, there are no hidden costs or complicated integrations – just fast, reliable testing that drives real results. Whether you’re looking to boost conversions, streamline user journeys, or gain deeper insights into customer behaviour, Minimo makes it possible.
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Further insights.
Have a read through our latest insights here.
Wolfenden takes the stage at Northern Marketing Festival: Reclaiming paid media as a brand builder
Wolfenden’s Solutions Director, Dan Pratt, is speaking at Northern Marketing Festival on Wednesday 11th June. His session, “Beyond the Click: Reclaiming Paid Media as a Brand Builder,” will explore how brands can harness paid media for long-term brand growth, not just short-term wins.
Standard shopping vs. Performance Max: Are we finally ready to switch sides?
Performance Max has been dividing opinion since it landed in Google Ads – and we’ll admit, we were firmly on Team Standard Shopping for a while. But with a flurry of new features giving us more control, is it time to switch sides? Our Head of Paid Media, Matt, explores what’s changed, why we’ve softened our stance, and where Performance Max now fits into our strategy.
The digital state of play in UK lingerie: What 2025 demands from brands
The UK lingerie sector is undergoing a transformation. In 2025, it’s not just about style – it’s about substance. Brands are shifting from aesthetics to alignment, evolving their digital strategies to match rising consumer expectations around comfort, inclusivity, transparency and experience. Here’s where the smartest brands are focusing to stay ahead.
From tender to triumph: Fixing the pitfalls of pitching in digital marketing
Ghosting isn’t just for dating apps – agencies feel it too. In an increasingly competitive digital marketing world, pitching can often feel like shouting into the void. We’re reassessing how we approach new business, setting clearer boundaries, and aligning with opportunities that truly match our vision. This post explores how agencies can take back control, qualify leads more effectively, and build better, more respectful client relationships from the very first interaction.