[Video]: What’s the verdict on Performance Max?

By Aislin Ward

AI continues to develop as a key tool in any marketer’s toolbox, yet the question of automation as an easy and cheap method of running campaigns is increasingly recurring. Enter Google’s Performance Max; is it the miracle that every PPC marketer has been waiting for, or should you remain sceptical?

In the latest instalment of our Discovery Den, Wolfenden Managing Director, Daisy, and Head of Paid Media, Matt, talk through Google’s controversial Performance Max, answering a series of most-asked questions including:

• What is Performance Max?
• What are the pros and cons?
• Is the ease of automation worth losing some of the control?
• When do you advise using Performance Max?

We always recommend testing out strategies before you either discard them entirely or go all in, and Performance Max is no different. There are times where it will be tremendously beneficial to your campaigns and your teams, but there are also times where the automations may end up costing you more in the long run.

Check out the video in full below.