Our Expert Insights.
Why data-driven attribution (DDA) is the most effective model
Google making data-driven attribution (DDA) its default attribution model may have left you asking a few questions: does my account have enough data to utilise DDA effectively? How will this affect the performance of my campaigns? How does DDA work, anyway?
iOS 14.5: What’s the update and what does it mean for paid social campaigns?
Since its rollout back in April 2021, iOS 14.5 has presented a significant challenge to the biddable marketing industry. As part of an ever-growing focus on data privacy, Apple have provided its users with the opportunity to opt out of data tracking by third-party apps and websites.