Our Expert Insights.

By Matthew Robson
20th May 2025

Performance Max has been dividing opinion since it landed in Google Ads – and we’ll admit, we were firmly on Team Standard Shopping for a while. But with a flurry of new features giving us more control, is it time to switch sides? Our Head of Paid Media, Matt, explores what’s changed, why we’ve softened our stance, and where Performance Max now fits into our strategy.

By Matthew Robson
4th July 2024

At the end of June there were 4 key updates from Google that will help give you more control over your brand-related traffic.

By Matthew Robson
22nd May 2024

The May 2024 Google Marketing Live Event came with a lot of new updates, check out our 10 most anticipated.

By Matthew Robson
12th April 2024

In light of the recent DMA update, Google has once again updated its CSS policy to stay in line with regulations – but what does this mean for retailers?

By Matthew Robson
24th July 2023

External bidding software can seem really appealing when putting together a Shopping strategy, but often it’s actually limiting your potential.

By Matthew Robson
22nd February 2022

Google Chrome is abolishing third-party cookies, this time for real. The world’s most popular web browser is on the verge of reshaping the way we track and from an advertiser’s point of view: it’s made our lives much easier.

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