Our Expert Insights.

4 Updates to Search Ads Query Match and Brand Controls from Google

At the end of June there were 4 key updates from Google that will help give you more control over your brand-related traffic.

What Happened at the Google Marketing Live Event?

The May 2024 Google Marketing Live Event came with a lot of new updates, check out our 10 most anticipated.

What’s going on with the CSS update?

In light of the recent DMA update, Google has once again updated its CSS policy to stay in line with regulations – but what does this mean for retailers?

How external bidding software can limit your Shopping potential

External bidding software can seem really appealing when putting together a Shopping strategy, but often it’s actually limiting your potential.

That’s just the way the Chrome cookie crumbles…

Google Chrome is abolishing third-party cookies, this time for real. The world’s most popular web browser is on the verge of reshaping the way we track and from an advertiser’s point of view: it’s made our lives much easier.