Our Expert Insights.

You Can’t Sit With Us: The Rise in Popularity of Digital PR

Digital PR has come a long way from the days of buying links, so how to it get to be one of the popular kids in the marketing world?

“Come on Barbie, let’s go to Oppenheimer”: Why It Pays to Piggyback Bigger Marketing Campaigns

Some would argue that the combination of the Barbie and Oppenheimer marketing meant that both brands were able to piggyback off one another’s success, but they’re not the first to do it.

Missing Link Live: How to create an unbeatable influencer marketing campaign

At JBH’s Missing Link event we attended a talk from Viv Yau on how to create an unbeatable influencer marketing campaign – here are some of our key takeaways.