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By Louise Fraser
22nd August 2023

Some would argue that the combination of the Barbie and Oppenheimer marketing meant that both brands were able to piggyback off one another’s success, but they’re not the first to do it.

By Louise Fraser
10th June 2022

At JBH’s Missing Link event we attended a talk from Viv Yau on how to create an unbeatable influencer marketing campaign – here are some of our key takeaways.

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