[The Digital Dose] Download our guide to building a successful marketing roadmap

By Aislin Ward

Scroll down to download the January issue.

Digital marketing is one of the most important tools in a brand’s belt, but sometimes it can be difficult to know where to start.

For small and young businesses in particular, it’s tricky to know where to invest your limited resource and budget. So, to help you navigate your way through the digital space, we’ve created a new monthly series of guides called The Digital Dose, where we’ll cover every aspect of digital marketing.

We’ll give actionable advice on everything from SEO tactics, to the PR coverage you should be aiming for, and what PPC techniques you should be factoring into your paid strategy so you can beat the competition.

Our advice in the coming issues will be full of clear tips and guidance to create a strong digital presence, and to start off, in our first issue – The Foundation for Your Digital Marketing Roadmap – we cover the basics in starting out:

• Starting your digital marketing roadmap: When first exploring digital marketing it can be daunting and confusing to know where to start, and although it’s nothing new, we subscribe to Rudyard Kipling’s “I Keep Six Honest Serving Men” method to help you extract the most important starting blocks.
• Auditing your current activity to identify the right opportunities: When creating a strategy, it is always best practise to do a full audit and review of your current performance to see the successful areas and where you might have some as yet untapped potential.
• The importance of a strong brand foundation: Having a strong brand presence is becoming more integral to digital success, so building a foundation from a good strategy that you always link back to is very important.

Download January’s issue below and get in touch if you’d like support actioning any of the elements.