We conduct a full audit of your tracking setup – typically Google Analytics and Google Tag Manager – to identify inaccuracies and opportunities. Broken or incomplete data leads to poor decisions and wasted budgets. We’ll outline priority fixes and implement them efficiently, ensuring your tracking aligns with channel objectives and is GDPR-compliant.
Data Intelligence Discovery.
Unlock Deeper Insights and Make Smarter, Data-Driven Business Decisions.
Our Data Intelligence Discovery service ensures your tracking and analytics are accurate, insightful, and actionable. By fixing data gaps, integrating systems, and providing expert analysis, we help businesses make informed marketing and operational decisions.
Our experienced data team follows a structured approach: first, auditing and fixing your existing tracking; then, scoping new opportunities to enhance data collection; and finally, implementing advanced analysis and reporting. We don’t just set up dashboards – we empower your teams to use data effectively, combining deep technical expertise with a strategic marketing mindset.
Whether you need to correct inaccurate tracking, unify data from multiple sources, or deploy rigorous testing for better insights, our tailored solutions put your data to work.
Auditing & Fixing Existing Tracking.
Scoping & Discovery.
Through collaborative workshops, we uncover opportunities to integrate and enhance your data ecosystem. By understanding your business goals, we develop tailored tracking solutions that support marketing and growth objectives. Our approach saves time on reporting while providing rich, actionable insights.
Enhancing Data Collection.
We go beyond standard platform reports, integrating data sources into a central warehouse for more flexibility and depth. This enables advanced custom reporting, helping your team unlock the full potential of your data for smarter decision-making.
Testing & Analysis.
We ensure data accuracy through rigorous testing and deploy strategic tests to optimise performance. From validating tracking changes to running UX and conversion experiments, we provide clear insights and recommendations to drive meaningful improvements.
Our Case
Studies.
With a robust foundation of data, we’re able to implement strategies which maximise investment from the off. Take a look at what we’re able to achieve for our clients.
Build Your Business With Wolfenden.
We work with businesses of all sizes, in all industries to help them identify the opportunities to grow online. Get in touch to see how our team can support you.
Latest Insights The Team.
Explore our team’s latest thoughts and actionable advice from our blog to support your digital marketing strategies.