Senior Digital PR Account Manager


If you’re looking for the role that could define your career, this might just be it. We’re looking for a Digital PR Account Manager, a role which gives you genuine influence on the direction of our digital PR strategies and a true impact on the success of our clients’ businesses, our own business, and your future career.

In this role you’ll experience all aspects of organic strategy and help to shape our multi-channel offering, working closely with our SEO and content teams – as well as our client services leads – to drive real business success.

With your extensive Digital PR experience and knowledge, you’ll support junior members of the team in the development of their careers alongside your own strategic skillset with the support of the senior team.

At Wolfenden, you’ll work in a supportive and down-to-earth environment, where you’ll have the freedom to explore your passions and strengths to build the career you want to have.

What you’ll do

  • Independently manage all activity for a range of key clients and ensure timely delivery of quality work.
  • Manage day-to-day client communications.
  • Develop Digital PR strategies that fit client briefs and objectives and pull these into detailed proposals, with cost breakdowns where necessary.
  • Collaborate with other teams across the agency to create a multi-channel approach to client briefs.
  • Build and develop relationships with journalists, key media publications and influencers within your client sectors.
  • Nurture client relationships and proactively seek out upsell opportunities and capitalize on these to the benefit of both you and your clients.
  • Lead on planning and execution of client calls and meetings, including status calls and quarterly reviews.
  • Lead and manage your junior reports to ensure high-quality work is delivered in a timely manner across clients outside of your own.
  • Review and approve all work from your junior reports prior to ig going live.
  • Monitor progress against monthly and quarterly KPIs, including in-depth performance review and analysis, and ensure there are processes in place for your junior reports to achieve the same.
  • Leading ideation and education sessions, shaping the team’s knowledge and further development within the industry.
  • Engage in new business opportunities, creating analysis and strategy proposals for prospective new clients.

About You

  • You’ll have experience in brainstorming campaign and story ideas for clients using both data and creative-led approaches with experience seeing these campaigns through to execution
  • You’ll understand the role that digital PR plays within a wider multi-channel strategy
  • You’ll have strong knowledge about how to deliver a campaign successfully in accordance with client’s overall KPIs
  • Experience managing or leading a team
  • A demonstrable ability to pitch stories to journalists with proven experience in securing coverage
  • Ability to build and maintain strong relationships with key journalists and influencers
  • Strong understanding of digital marketing, digital PR, social organic, and SEO and all relevant tools
  • Strong copywriting skills
  • You’ll be passionate about the quality of your work and boast a fastidious attention to detail along with a strong desire to see things through to the end
  • A flexible individual, comfortable with a dynamic, fast-paced environment and communicating at all levels
  • A passion for PR is essential, and a willingness to immerse yourself fully in client campaigns

What we’ll offer you

  • Not only will you work with an industry-leading digital PR team, but you’ll work closely alongside our other digital marketing teams – and have full visibility of other channel work and access to continuous training and support from other team members.
  • You’ll be joining our agency at the cusp of a really exciting phase of growth, and you can be a part of it. You won’t be a small fish in a big pond, we bring on individuals who want to have an influence and impact on our agency and become an integral part of our success.
  • You’ll join a friendly and down-to-earth diverse and inclusive team. You’ll work a 4.5 day working week with flexible hours and a hybrid approach to location. We have a collaborative office space in the heart of Leeds which is dog-friendly and just a 10-minute walk from the train station. We only ask you come into the office once a week with your choice of when.
  • Benefits include a bonus scheme with the chance to earn a minimum of £1,000 per year, a client referral scheme, employee referral scheme, endless free ice-creams in the office, monthly optional socials which you pick, monthly prizes and much more!


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    About Wolfenden.

    You’ll be working alongside a friendly and supportive team in a relaxed city centre office environment with flexible hours and working from home available to all.

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